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Brazil Tours @ NYC Marathon
Marketing Firm:Street Blimps
Provide client with segway riders & balloon handlers for 3-day event.
- All staff had to be: energetic, experienced and familiar with segways & massive balloons.
- All staff had to be local to the NYC market.
- All staff had to be pre-approved by the firm and the client.
Devolution Solutions was given 3 weeks to find, recruit and hire talent, and get them pre-approved.
- Hire two teams of 12 for the annual NYC Marathon.
- Engage pedestrians and runners and encourage them to check out Brazil Tours.
- Remain enthusiastic and energetic for entire 6 hour shift.
- 0% No-Show Rate
- Over 200,000 impressions.
- The on-site client was very pleased with execution and the excitement it created.