Brazil Tours @ NYC Marathon

Marketing Firm:

Client:

Date:

Objective:

Provide client with segway riders & balloon handlers for 3-day event.

Parameters:

• All staff had to be: energetic, experienced and familiar with segways & massive balloons.
• All staff had to be local to the NYC market.
• All staff had to be pre-approved by the firm and the client.

Timing:

Devolution Solutions was given 3 weeks to find, recruit and hire talent, and get them pre-approved.

Program Elements:

•  Hire two teams of 12 for the annual NYC Marathon.
• Engage pedestrians and runners and encourage them to check out Brazil Tours.
• Remain enthusiastic and energetic for entire 6 hour shift.

Results:

•  0% No-Show Rate
• Over 200,000 impressions.
• The on-site client was very pleased with execution and the excitement it created.