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Marketing Firm:

Street Blimps

Client:

Embratur

Date:

November 2011

Objective:

Provide client with segway riders & balloon handlers for 3-day event.

Parameters:

  • All staff had to be: energetic, experienced and familiar with segways & massive balloons.
  • All staff had to be local to the NYC market.
  • All staff had to be pre-approved by the firm and the client.

Timing:

Devolution Solutions was given 3 weeks to find, recruit and hire talent, and get them pre-approved.

Program Elements:

  • ¬†Hire two teams of 12 for the annual NYC Marathon.
  • Engage pedestrians and runners and encourage them to check out Brazil Tours.
  • Remain enthusiastic and energetic for entire 6 hour shift.

Results:

  • ¬†0% No-Show Rate
  • Over 200,000 impressions.
  • The on-site client was very pleased with execution and the excitement it created.