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AXE Instinct @ Voo Doo Festival (New Orleans)
Date:Halloween Weekend 2009
- Provide W/I with high-end promotional models for 3-day music festival.
- All promotional models had to be: energetic, experienced and exceptionally beautiful.
- All promotional models had to be local to the New Orleans market.
- All promotional models had to be pre-approved by the firm and the client.
- Devolution Solutions was given 2 weeks to find, recruit and hire talent, and get them pre-approved.
- Hire a dozen very attractive and outgoing ladies for the annual Voo Doo Festival.
- 7 promotional models per shift, 2 shifts per day, 3 days execution.
- Engage concert-goers and take photos with patrons at exclusive, branded VIP lounge.
- Remain enthusiastic and energetic for entire 7 hour shifts. Many ladies worked double shifts.
- 0% No-Show Rate
- Over 60,000 impressions.
- The on-site client was very pleased with execution and the excitement it created.