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Brand:

La Croix

Client:

HM Group

Date:

Spring 2010

Objective:

Provide client with qualified male brand ambassadors for guerilla beverage sampling.

Parameters:

  • Staff had to be comfortable with promotions and high-pace sampling.
  • Staff had to be professional and experienced with consumer interactions.
  • Staff had to be local and familiar with the markets in which they were hired.

Program Elements:

  • Over a dozen men were hired to sample beverages and distribute promotional materials.
  • Execute enthusiastic and engaging messages about the beverage.
  • Two teams throughout Southern California.

Results:

  • Much excitement and interest was created for the brand.
  • The on-site client was very pleased with the results.