La Croix – Guerilla Sampling

Brand:

Client:

Date:

Objective:

Provide client with qualified male brand ambassadors for guerilla beverage sampling.

Parameters:

• Staff had to be comfortable with promotions and high-pace sampling.
• Staff had to be professional and experienced with consumer interactions.
• Staff had to be local and familiar with the markets in which they were hired.

Program Elements:

• Over a dozen men were hired to sample beverages and distribute promotional materials.
• Execute enthusiastic and engaging messages about the beverage.
• Two teams throughout Southern California.

Results:

• Much excitement and interest was created for the brand.
• The on-site client was very pleased with the results.