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Brand:

FOX

Client:

THO

Date:

March 2010

Objective:

Provide client with qualified male bike riders for flash mobs throughout the USA.

Parameters:

  • Riders had to be comfortable with promotions and riding on bicycles.
  • Riders had to be professional and experienced with consumer interactions.
  • Riders had to be local and familiar with the markets in which they were hired.

Program Elements:

  • Over a dozen bike riders would ride through busy areas creating awareness of new TV show.
  • Execute enthusiastic and engaging messages about premiere.
  • Distribute promotional T-Shirts and Lollipops in High-Traffic Areas.
  • The markets included: Austin, Boston, Los Angeles, and Philadelphia.

Results:

  • Much excitment and energy was created for the brand.
  • Several videos with the bike riders and the brand logo have appeared on YouTube.
  • The on-site client was very pleased with the results.