esurance @ Pac 10 Games (Los Angeles)

Brand:

Date:

Objective:

Provide client with promotional staff for 4-day promotional event.

Parameters:

• All staff had to be: energetic, experienced and professional.
• All staff had to be local to the Los Angeles market and able to work everyday.
• All staff had to be pre-approved by the client.

Timing:

Devolution Solutions was given 2 weeks to find, recruit and hire talent, and get them pre-approved.

Program Elements:

• Hire 6 brand ambassadors and 1 on-site back-up for the annual Pac 10 basketball championships.
• 6 brand ambassadors per shift, 4 days execution.
• Engage event attendees and distribute promotional items and assistance with games and contests.
• Remain enthusiastic and energetic for entire 8-10 hour shifts.

Results:

• 0% No-Show Rate
• The on-site client was very pleased with execution and the excitement it created.