Back to Case Studies
Famous Stars & Straps – Street Guerilla Program
Date:Summer 2004 - Winter 2005
- Provide client with thousands of wheat pasted posters and stencils throughout Southern California.
- The markets included: Los Angeles, Santa Barbara, San Diego&Orange County.
- Place posters and stencils in high-traffic areas that are both noticeable and attention-getting.
- Every week for over 18 months, pre-approved locations were requested by client.
- Devolution Solutions was to execute the postering&Stenciling 2-3 nights a week.
- Provide client with documented lists and photos of locations.
- Thousands of posters and stencils were delivered.
- A major boost of “street cred” was gained by the clothing line.
- A huge boost in sales was reported within weeks of the program start.