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Li-Ning – Baron Davis Shoe Launch
Client:Elite Marketing Group
- Provide client with qualified managers and staff that have a passion for basketball.
- Staff had to be experienced with promotions and enthusiastic about NBA basketball.
- Staff had to be professional and comfortable with mobile / guerrilla marketing.
- Staff had to be local and familiar with the Los Angeles market.
- Devolution Solutions was given about 10 days to book and confirm staff.
- A big branded lunch truck was sent out into the streets to promote Li Ning’s newest basketball shoe.
- Staff would engage consumers at sporting events, basketball courts and high-traffic areas.
- Distribute promo items and coupons to educate people about the brand and where to purchase.
- The program took place all over the Los Angeles area for two weeks straight in August.
- Much excitement and energy was created for the brand.
- The on-site client was very pleased with the results.