PUMA – Comic-Con 2010

Marketing Firm:

Client:

Objective:

• Provide client with promotional models for week-long street promo.

Parameters:

• All promotional models had to be: out-going, professional and attractive.
• All promotional models had to be local to San Diego market.
• All promotional models had to be pre-approved by the firm and the client.

Timing:

• Devolution Solutions was given 3 days to find, recruit&hire talent, and get them pre-approved.

Program Elements:

• Hire 5 attractive and outgoing ladies for the high-traffic promotion.
• Engage people on the street and distribute information and coupons.
• Encourage peopel to go to Puma’s store as well as their brand event that week.
• Remain enthusiastic and energetic for entire shift.

Results:

• Thousands of impressions.
• Huge attendance for Puma’s Comic-Con Late-Night Event.