Lee Kum Kee – Panda Mascot

Brand:

Client:

Date:

Objective:

• Provide client with qualified, high-energy mascots across the USA.

Parameters:

• Mascots had to be of certain height and weight.
• Mascots had to be professional and experienced as costume characters.

Program Elements:

• Execute enthusiastic and engaging brand mascot behavior.
• Local mascots would work several days at Trade Shows and events.

Results:

• Much excitement and energy was created for the brand.
• Several videos with the panda and the brand logo have appeared on YouTube.