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Lee Kum Kee – Panda Mascot
Brand:
Lee Kum KeeClient:
LKK Inc. USADate:
Winter-Spring 2010Objective:
- Provide client with qualified, high-energy mascots across the USA.
Parameters:
- Mascots had to be of certain height and weight.
- Mascots had to be professional and experienced as costume characters.
Program Elements:
- Execute enthusiastic and engaging brand mascot behavior.
- Local mascots would work several days at Trade Shows and events.
Results:
- Much excitement and energy was created for the brand.
- Several videos with the panda and the brand logo have appeared on YouTube.