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Oscar Mayer – Good Mood Mission
Provide client with qualified staff for one-day high-traffic sampling event.
- Staff had to be experienced with promotions and enthusiastic about the Oscar Mayer program.
- Staff had to be professional and comfortable with experiential marketing.
- Staff had to be local to the Los Angeles market.
Devolution Solutions was given about 14 days to book and confirm staff.
- Big branded tents and the Wienermobile were stationed at The Grove in Los Angeles.
- Staff engaged consumers, distributed samples and coupons.
- Some staff had iPads to collect “likes” for Oscar Mayer on Facebook.
- Program took place during an Oscar Mayer sponsored concert featuring cast members from Glee.
- Much excitement and energy was created for the brand.
- The on-site client was very pleased with the results.