Oscar Mayer – Good Mood Mission

Marketing Firm:

Brand:

Date:

Objective:

Provide client with qualified staff for one-day high-traffic sampling event.

Parameters:

•  Staff had to be experienced with promotions and enthusiastic about the Oscar Mayer program.
• Staff had to be professional and comfortable with experiential marketing.
• Staff had to be local to the Los Angeles market.

Timing:

Devolution Solutions was given about 14 days to book and confirm staff.

Program Elements:

•  Big branded tents and the Wienermobile were stationed at The Grove in Los Angeles.
• Staff engaged consumers, distributed samples and coupons.
• Some staff had iPads to collect “likes” for Oscar Mayer on Facebook.
• Program took place during an Oscar Mayer sponsored concert featuring cast members from Glee.

Results:

• Much excitement and energy was created for the brand.
• The on-site client was very pleased with the results.