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Marketing Firm:

W/S

Brand:

KRAFT

Date:

January 2011

Objective:

Provide client with qualified staff for one-day high-traffic sampling event.

Parameters:

  • ¬†Staff had to be experienced with promotions and enthusiastic about the Oscar Mayer program.
  • Staff had to be professional and comfortable with experiential marketing.
  • Staff had to be local to the Los Angeles market.

Timing:

Devolution Solutions was given about 14 days to book and confirm staff.

Program Elements:

  • ¬†Big branded tents and the Wienermobile were stationed at The Grove in Los Angeles.
  • Staff engaged consumers, distributed samples and coupons.
  • Some staff had iPads to collect “likes” for Oscar Mayer on Facebook.
  • Program took place during an Oscar Mayer sponsored concert featuring cast members from Glee.

Results:

  • Much excitement and energy was created for the brand.
  • The on-site client was very pleased with the results.