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Marketing Firm:



John Frieda


March-July 2010


Provide MS3 with high-end promotional models for 5-day street / event programs.


  • All promotional models had to be: blonde, out-going, and exceptionally beautiful.
  • All promotional models had to be local to their market.
  • All promotional models had to be pre-approved by the firm and the client.
  • Markets included: New York, San Francisco, Philadelphia, Chicago and Los Angeles.


Devolution Solutions was given 4-6 weeks to find, recruit & hire talent, and get them pre-approved.

Program Elements:

  • Hire several very attractive and outgoing ladies for the high-end promotion.
  • As many as 12 promotional models per shift, 5 days execution.
  • Engage blondes on the street and distribute samples, info and gifts.
  • Remain enthusiastic and energetic for entire shift.


  • Thousands of impressions.
  • The on-site client was very pleased with execution and the excitement it created.