Sheer Blonde Entourage – Promo Models

Marketing Firm:

Client:

Date:

Objective:

Provide MS3 with high-end promotional models for 5-day street / event programs.

Parameters:

• All promotional models had to be: blonde, out-going, and exceptionally beautiful.
• All promotional models had to be local to their market.
• All promotional models had to be pre-approved by the firm and the client.
• Markets included: New York, San Francisco, Philadelphia, Chicago and Los Angeles.

Timing:

Devolution Solutions was given 4-6 weeks to find, recruit & hire talent, and get them pre-approved.

Program Elements:

• Hire several very attractive and outgoing ladies for the high-end promotion.
• As many as 12 promotional models per shift, 5 days execution.
• Engage blondes on the street and distribute samples, info and gifts.
• Remain enthusiastic and energetic for entire shift.

Results:

• Thousands of impressions.
• The on-site client was very pleased with execution and the excitement it created.